Week 12 November 19th-21st
I remember when I was first introduced to Pandora. It was fascinating to think that you could just pull up a website that would play what you wanted without having to choose one song after another, playing constant DJ for yourself. Streaming has become widespread, with many different services, both paid and free. A person no longer has to have “taste” in music. They can choose a song or artist that they heard on the radio and liked, then let the internet do the selecting for them. Streaming is very controversial with artists because streaming services are playing their music, but not necessarily providing compensation. With streaming available, people no longer have to buy music. It is easily provided for them with the click of an app and the play button. Streaming services employ a lot of people to help develop these behind-the-scenes “taste” for its mindless consumers. Pandora has many music analysts that are creating a “music genome.” They employ many people to analyze music to assist the algorithm that chooses music for their listeners. The work does not stop at the coding though. These analysts have to measure how people then interact with the application. Do they give the song a thumbs up? A thumbs down? Do they skip it? This constant data is taken in to help alter the music output for a particular person. While streaming is a service I appreciate, evaluating it in this context reminds me of Fahrenheit 451 where people are constantly served up content on their televisions until they have no true opinion of their own.